An epidemic of obesity is raging in the United States and children are catching the disorder at an alarming rate. According to the 2005 edition of America's Children: Key National Indicators of Well-being ( http://www.childstats.gov/americaschildren/), a biennial compendium from the Federal Interagency Forum on Child and Family Statistics, the percentage of children between 6 and 18 years old who are overweight increased from 6% in the period 1976-1980 to 16% in 1999-2002. Black children, non-Hispanic girls, and Mexican-American boys are at particularly high risk. And the incidence of hypertension, metabolic syndrome, and diabetes rises with the poundage.
There is no shortage of culprits, but one obvious one is advertising of high-calorie foods targeted to children. Case in point: General Mills has announced a "Choose breakfast" television campaign-10-second spots that will run during children's shows. The campaign promotes "health benefits" of such breakfast cereals as Trix, Cocoa Puffs, Cinnamon Toast Crunch, and other sugary General Mills products and features children who claim to have been energized by eating breakfast. Pushing the pitch one step further, boxes of these breakfast cereals feature a "fitness squad" of characters (think Lucky Charms leprechaun) advising children on how good breakfast is for them.
Manufacturers are facing pressure to limit this kind of advertising-and not just for breakfast cereals. The Federal Trade Commission recently held a conference on the subject, and the Grocery Manufacturers Association, an industry trade group, has appointed a task force to investigate proposed "voluntary" guidelines for advertisements directed toward children. Regulatory legislation is being proposed, and the Center for Science in the Public Interest has petitioned the Food and Drug Administration to put "tobacco-style" labels on beverages containing more than 13 g of sugar in a 12-oz serving. (According to the Center, a can of "Classic" Coca-Cola has 39 g of sugar.)
Increased servings of 100% fruit juice per day associated with BMI gain in children
January 19th 2024Though the association of BMI gain and 100% fruit juice in children was “small,” authors concluded their findings support public health guidance to limit consumption of the beverage to prevent overweight and obesity.
USPSTF draft statement recommends children with obesity begin behavioral interventions at age 6
December 13th 2023The United States Preventive Services Task Force (USPSTF) is planning to recommend that comprehensive, intensive behavioral interventions be the primary effective intervention for weight loss in children and adolescents with high body mass indexes (BMI).
High BMI associated with increased risk of type 1 diabetes
November 8th 2023In a systematic and meta-analysis review of cohort studies that featured nearly 1.7 million individuals, study authors concluded that there is an association between high body mass index (BMI) and an increased risk of incident type 1 diabetes (T1D).