Ms. Hester is Content Specialist with Contemporary OB/GYN and Contemporary Pediatrics.
Marketing the practice may not be what strikes passion for many pediatricians, but it doesn’t need to be a source of worry. A presentation at the virtual 2020 American Academy of Pediatrics National Conference & Exhibition offers some tips that don’t require a lot of time, money, or even skill.
For most pediatricians, the focus of work is on being up-to-date with medical information and providing the best care for patients. However, taking some time to consider how a practice is marketed to the community it serves and the image that it projects can lead to increased business. Chip Hart, Pediatrics Solutions Consulting Group Director with the Physician’s Computer Company in Winooski, Vermont, offered a number of tips to up a practice’s marketing game in “How to market your practice when you have not time or money (or talent)” at the virtual 2020 American Academy of Pediatrics National Conference & Exhibition.
Hart offered a number of simple ways to improve a practice’s image including: