VIDEO: The backfire effect

June 1, 2014

Think all your good counsel to parents on the criticality of immunizations can win over caregivers vacillating on vaccinations?

 

Think all your good counsel to parents on the criticality of immunizations can win over caregivers vacillating on vaccinations? Hear one of the authors of a new study that found that parents ambivalent or with negative feelings about vaccines actually became less likely to say they’d vaccinate a child after receiving information debunking the myth that vaccines cause autism. Learn how the study’s findings may inform your own communications to hesitant parents.