VIDEO: The backfire effect

Think all your good counsel to parents on the criticality of immunizations can win over caregivers vacillating on vaccinations? Hear one of the authors of a new study that found that parents ambivalent or with negative feelings about vaccines actually became less likely to say they’d vaccinate a child after receiving information debunking the myth that vaccines cause autism. Learn how the study’s findings may inform your own communications to hesitant parents.