Teens' exposure to e-cigarette advertisements

April 1, 2016

Most middle and high school students are exposed to e-cigarette advertisements. An analysis of 2014 data from the National Youth Tobacco Survey showed that 7 of 10 (18.3 million) of these students were exposed to e-cigarette advertising from at least 1 source.

Most middle and high school students are exposed to e-cigarette advertisements. An analysis of 2014 data from the National Youth Tobacco Survey showed that 7 of 10 (18.3 million) of these students were exposed to e-cigarette advertising from at least 1 source. The source of exposure was most often retail stores, followed by the Internet, TV and movies, and newspapers and magazines. At least 75% of both middle and high school students reported exposure to such advertising from more than 1 source (Singh T, et al. MMWR Morb Mortal Wkly Rep. 2016;64[52]:1403-1408). 

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Ms Freedman is a freelance medical editor and writer in New Jersey. She has nothing to disclose in regard to affiliations with or financial interests in any organizations that may have an interest in any part of this article.